- Degree
- Bachelor of Arts
- Bachelor
- Standard period of study (amount)
- 6 semesters
- Location
- Zwickau
Overview and admission
Study Type
undergraduate
Admission semester
Winter Semester only
Area of study
- German as a Foreign Language
- Marketing, Distribution
Annotation
During your studies, you will develop basic linguistic skills in the field of corporate communication (German and English). You will also explore multilingual communications design, (agile) project management and goal-oriented communication in linguistically and culturally diverse project groups. It is also important that you critically engage with artificial intelligence and learn how to analyse texts and target groups of companies with the help of AI-supported tools and generate high-quality corporate communication output.
Admission requirements
Language requirements for non-native speakers: German A2, English B2
Lecture period
- 09.03.2026 - 28.06.2026
- 30.09.2026 - 28.01.2027
Application deadlines
Winter semester (2024/2025)
Application deadline for Germans and inhabitants
Until 31.08.2026
In the event of vacancies, you can also apply after this deadline.
Deadlines for International Students from the European Union
Deadlines for international students from countries that are not members of the European Union
Enrollment deadline for Germans and foreign students
enquire at the higher education institution
Languages of instruction
Main language
German
Further languages
English