- Degree
- Master of Arts
- Master
- Standard period of study (amount)
- 3 semesters
- Location
- Würzburg
Overview and admission
Study Type
graduate
Admission semester
Winter Semester only
Area of study
- Online Media
- Marketing, Distribution
- Media Management
- Business Consultancy
Focus
Brand Management, Project Management, Social Media Marketing, Online Marketing, Communication, Brand Management, Business Models, Market Research, Brand Strategies, Media Strategies
Admission modus
Local admission restriction
Admission requirements
The following are mandatory:
- A completed university degree in the disciplines of Brand Management, Media Management, Marketing Management, Business Administration
- Average grade in the Bachelor's degree course of 2.5 or better
- 210 ECTS
Further selection based on the following criteria:
- Relevant theoretical experience worth at least 20 ECTS in the areas of marketing, brands and/or media (evidenced by a completed form as well as meaningful grade overviews and/or module descriptions)
- Relevant practical experience in the form of a full-time work placement of at least 20 weeks in the areas of marketing, brands and/or media (evidenced by meaningful work placement certificates and references)
- Good to very good business administration knowledge, evidenced by courses in Business Administration, Economics, Statistics and Law.
The final selection is made for more than 30 applicants who meet all of the criteria mentioned above using the grade average in the completed Bachelor's degree.
Lecture period
- 15.03.2026 - 30.09.2026
- 01.10.2026 - 14.03.2027
Application deadlines
Winter semester (2026/2027)
Deadlines for International Students from the European Union
01.04.2026 - 15.07.2026 (Universitywide deadline)
Deadlines for international students from countries that are not members of the European Union
01.04.2026 - 15.07.2026 (Universitywide deadline)
Application deadline for Germans and inhabitants
01.05.2026 - 15.07.2026
Enrollment deadline for Germans and foreign students
Until 15.07.2026 (Universitywide deadline)
Languages of instruction
Main language
German