- Degree
- Bachelor of Arts
- Bachelor
- Standard period of study (amount)
- 7 semesters
- Location
- Weiden
Overview and admission
Study Type
undergraduate
Admission semester
Winter Semester only
Area of study
- Information Systems and Management
- Business Administration
- Trade and Industry
- Economic Sciences, Economics
- Data Science
Focus
Innovation & Process Management, E-Commerce & Retail Management, Analytics & Data Management
Annotation
Are you enthusiastic about the retail sector, would you like to work as a multichannel manager in the sought-after e-commerce market, or would you like to work as a project or innovation manager in the service business of large industrial companies? Or do you want to learn how data becomes knowledge, how machines learn and how the necessary software and IT development works? Then we recommend that you study the Bachelor's degree in Digital Business at our university.
With the courses on offer in
- E-Commerce & Retail Management
- Innovation & Process Management
- Analytics & data management
you will not only receive sound training in Business Administration, but also specialist knowledge with which you can master the specific requirements of business and digitisation immediately after completing your degree.
Admission modus
Without admission restriction
Admission requirements
Higher education entrance qualification certificate
Lecture period
- 15.03.2026 - 08.07.2026
- 01.10.2026 - 17.01.2027
Application deadlines
Winter semester (2026/2027)
Application deadline for Germans and inhabitants
01.05.2026 - 15.07.2026 (Universitywide deadline)
Separate deadlines may apply for certain degree programmes. You can find an overview here:
Deadlines for International Students from the European Union
01.05.2026 - 15.07.2026 (Universitywide deadline)
Deadlines for international students from countries that are not members of the European Union
01.05.2026 - 15.07.2026 (Universitywide deadline)
Enrollment deadline for Germans and foreign students
01.05.2026 - 15.07.2026 (Universitywide deadline)
Separate deadlines may apply for certain degree programmes. You can find an overview here:
Tuition fees
Tuition fees
Fees were eliminated in Bavaria for the winter semester 2013/2014.
Languages of instruction
Main language
German