- Degree
- Master of Science
- Master
- Standard period of study (amount)
- 6 semesters
- Location
- Magdeburg
- Deadlines
- September 2026 (Germans and inhabitants)
Overview and admission
Study Type
graduate
Admission semester
Summer and Winter Semester
Area of study
- Communication Design
- Digital Media
- Business Administration
- Marketing, Distribution
- Media Management
- Business Management, Organisation Management
Focus
AI-based Data Analysis and Visualisation, Methods, functions and applications of AI technologies, Marketing, Communication, Media, Business Applications (analysis, management, team development, leadership), Research Methods and Projects
Target group
The Master's course is aimed at prospective students with knowledge in the field of Economics. The students are prepared for management, consulting and management tasks in the field of digital economy of internationally oriented small and medium-sized enterprises. During their studies, they can deepen their knowledge in the area of IT, expand their communication skills and learn to use interactive tools and interdisciplinary creative instruments.
Annotation
Part-time degree course
80% online
Full-time course possible (4 semesters)
Admission modus
Without admission restriction
Admission requirements
In the event that there is no first academic degree, there is the possibility of taking an entrance examination.
Lecture period
- 07.04.2025 - 11.07.2025
- 12.10.2026 - 29.01.2027
Application deadlines
Summer semester (2025)
Deadlines for International Students from the European Union
No separate deadline. Applications via uni-assist, by 15.02.
Deadlines for international students from countries that are not members of the European Union
No separate deadline. Applications via uni-assist, by 15.02.
Application deadline for Germans and inhabitants
01.11.2026 - 15.03.2027
Enrollment deadline for Germans and foreign students
01.11.2026 - 15.01.2027
Winter semester (2024/2025)
Deadlines for International Students from the European Union
No separate deadline. Applications via uni-assist, by 15.08.
Deadlines for international students from countries that are not members of the European Union
No separate deadline. Applications via uni-assist, by 15.08.
Application deadline for Germans and inhabitants
01.05.2026 - 15.09.2026
Enrollment deadline for Germans and foreign students
01.05.2026 - 15.07.2026
Tuition fees
Tuition fees
The tuition fee is EUR 11,700 for the entire course if the standard study period is adhered to. Detailed information about the tuition fee and funding opportunities can be found on the website of the university.
Languages of instruction
Main language
German
Further languages
English